Event Industry News: Promoting Nonprofit Events on Social Media
Social media is a powerful tool that organizers can use to promote nonprofit events. From charity auctions to fun runs, social media platforms like TikTok and LinkedIn can significantly enhance the reach, impact, and success of these gatherings.
When used properly, social media will facilitate ongoing engagement and support for your nonprofit’s mission long into the future. Since it’s free to set up an account and build an organic following, social media is an accessible digital marketing tool for nonprofits of just about any size.
Why Should I Use Social Media for Nonprofit Event Planning? 
Social media has quickly risen to one of the most important forms of communication in the modern world. With billions of users from every age demographic, social media sites have the influence to set any event up for success.
In a recent study, Forbes provided some interesting statistics on social media:
- 4.9 billion people use social media across the globe each year
- 77% of businesses utilize social media as a marketing tool
- On average, people spend over 2 hours on social media each day
What Social Media Platforms are Best for Nonprofit Events?
Knowing which social media platforms to use for nonprofit event promotion is critical for meeting event promotion and participation goals.
Facebook leads with a 53% share of social media site visits in the United States. When it comes to your nonprofit, you can create an event directly on your company’s Facebook page. With your event page, people can RSVP directly on Facebook, see important updates on the event, and see who else will be attending.
Given Instagram’s exclusive focus on photo sharing, it serves as an excellent platform for promoting your nonprofit during events. Once your event is up and running, have your marketing team snap photos and post them on Instagram. It’s a great way to draw attention and pull in last-minute attendees.
LinkedIn 
LinkedIn, boasting an expansive user base of 800+ million professionals and a highly targeted audience, has emerged as a primary platform for event promotion. If your nonprofit event is targeting the business-to-business (B2B) vertical, LinkedIn can be an extremely powerful tool that also lends credibility to your brand.
TikTok
Focusing exclusively on user-made videos, TikTok is one of the newer social media platforms in use today. With video marketing gaining more relevance each year, TikTok is a great way to flex your creative muscles and promote your event to a younger crowd.
3 Tips for Promoting Events on Social Media
While social media is an immensely powerful marketing tool, there are some tips you should follow to maximize results.
Develop a Content Calendar
A successful social media strategy necessitates careful planning. Developing a content calendar comprising copy, photos, videos, and links offers organization, resulting in more polished posts and heightened engagement.
Get Creative with Promotions
Especially if you aren’t familiar with social media marketing, it can be easy to fall victim to complacency with promotions. Rather than bombarding people with the same message day after day, be sure to incorporate creative approaches that get peoples’ attention—such as videos and testimonials.
Offer Timely Responses
Successful social media marketing hinges on engagement. Promptly responding to inquiries and interactions about your event is crucial. For larger events, consider hiring a social media manager to maintain an active presence.
Get Tailored Insurance for Your Nonprofit Event
Event Insurance Now specializes in providing tailored insurance solutions uniquely designed to meet the needs of your nonprofit organization.
Whether you’re hosting a fundraising gala, a community outreach event, or a volunteer appreciation day, we understand the specific risks and challenges you face. Our team works closely with you to assess your requirements and craft a customized insurance policy that offers comprehensive coverage, ensuring peace of mind and protection against unforeseen circumstances.
With Event Insurance Now, you can focus on making a difference in your community, knowing that your organization is safeguarded against any potential liabilities. If you’re an agent or broker, get started here.
Contact us today to speak with a member of our team.
